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KRAVE THRILLS

For this all-digital campaign, we asked Canadian teens to tweet us the thrills they wanted to experience most before they graduate. Krave Thrills answered by taking them on a helicopter ride over Niagara Falls, a heart-pounding walk around the edge of the CN Tower, and a white-knuckle white-water rafting trip. Facebook, Twitter and Periscope helped us expand the reach of every thrilling moment.

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